The Labor election campaign is getting a big boost following the appointment of Kevin Rudd's sons to the campaign team and the hiring of three ex-Obama staff. Australian Prime Minister Kevin Rudd has given both of his sons key election roles in a move that has raised eyebrows within the Australian Labor Party's campaign team.

The prime minister's 20-year-old son, Marcus, has joined the Labor party's digital campaign team. Mr. Rudd's youngest boy has already suggested using a video of The Hollowmen, a television satire.

Due to the recent news of another one of Mr. Rudd's sons officially on board for the election campaign, signs of renewed tensions are beginning to surface within the Australian Labor Party's campaign team after the ouster of former Prime Minister Julia Gillard.

Nathan Lambert, a senior campaign strategist, has been given a new role to give way for Sam Dastyari, a NSW state secretary and known Rudd loyalist. This provoked Mr. Lambert's father to attack the decision via email.

Kevin Rudd's older son, Nicholas, was the first one of the Rudd siblings to get on the Labor's payroll. Nicholas, 24, has been working for his father as a key adviser. The youngest Rudd son will be joining the digital campaign team as a volunteer.

After Marcus suggested the use of the Hollowmen clip, he was told that the satirical series was loosely based on Kevin Rudd's first time as prime minister.

Not everyone is happy about the Mr. Rudd's appointment of his sons to the campaign team. According to a senior government adviser, "people are pretty p****d off" that both of the prime minister's sons are part of the team.

Obama team expected to boost Labor's campaign

After news of Mr. Rudd's intention of flying the U.S. President Barack Obama's campaign team to Australia broke out, the Coalition has immediately criticised the hiring of three campaign staff from the U.S.

Spokesman for the Opposition immigration Scott Morrison said Mr. Rudd should have considered employing Australians first. Mr. Morrison said the prime minister was being hypocritical for declaring he wants to secure jobs for Australians but has opted to hire overseas workers to help Labor win the election.

Tom McMahon, a former Democratic National Committee executive director, Joon Kim from New Partners consulting firm and British social media expert Matthew McGregor will be part of Kevin Rudd's campaign team. The three have played key roles in driving Mr. Obama's social media campaign.

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