Tesla Model 3 branding change spotted by Redditor; Tesla steering clear of any trademark issues with Ford

Tesla is steering away from any controversy and wants to solely focus on Tesla Model 3 production. This is why the automaker has changed Model 3 branding by removing the three lines from its logo. There is a very interesting story behind the logo of the electric vehicle that has become a rage. The car was originally called the Model E. However, a trademark clash with Ford forced Tesla to change the “E” to “ ☰” in order to stay away from conflict. The three horizontal lines (a stylised 3) seemed to have solved the problem.

However, as Electrek reports, Tesla has again changed the horizontal three lines to a normal “3” now on their website. Last year, Tesla had applied for trademarks both for the horizontal three lines as well as the normal “3.” Thus, Tesla CEO Elon Mush was ready either way and now it seems the company has gone with the “3” branding and has even updated it on the official website. It is not known whether the electric vehicles maker will stick with this or again change it something else in future.

The change was first spotted by a Redditor who shared a photo pointing out the Tesla Model 3 branding change. Tesla is trying to ship about a 100,000 Tesla Model 3 units by the end of 2017. Despite scepticism, the automaker may actually be able to meet its target as Musk has said that the Model 3 is a less complex vehicle and Tesla’s popularity made it easier to secure supply chain deals. Tesla is using its Nevada Gigafactory for building electric motors and gearboxes for its highly-anticipated electric vehicle Tesla Model 3.

This move is expected to create 550 new jobs at the facility and if Tesla moves the bulk of the drivetrain construction to the Nevada Gigafactory, it will free up space in its California facility to develop the rest of the Model 3 vehicle. Stay tuned on IBT AU for more updates on Tesla vehicles.