Thais had voted for their first woman prime minister. Yingluck Shinawatra received the highest votes so far as the Elections Commission finish their tallying until this afternoon. Other leading candidate, concurrent Prime Minister Abhisit Vejjajiva has conceded defeat on Sunday evening.

Ms Shinawatra is set to become Thailand's first female premier with her party-the Pheu Thai Party-- winning 264 seats in the 500-member Parliament, with more than 97 percent of the vote counted.

Ms Shinawatra, the only woman candidate for Prime Minister has been the popular choice among Thais who are seemed enamoured not only by her pretty demeanour but her controversial family name as well.

Yingluck - 18 years younger than her controversial big brother - has proven a hit on the campaign trail.

She starts her rallies by asking the crowd: "I don't know how much you love Thaksin. But can you share some of this love for me, his younger sister?"

Critics said she is just a political proxy for her older brother Thaksin, who remained to be a fugitive than face criminal corruption charges in his home country.

She reportedly said in an interview on national television that there might be years between her and brother but she said she knows and understands his vision and plans for the country. She noted she is familiar with his means of problem solving.

An editorial in Bangkok Post said that what could have worked in her favour was her style of refraining from being negative during the campaign and her call for reconciliation after years of civil unrest. This is in dire contrast to Prime Minister Abhisit Vejjajiva's style of campaigning in the last two months.

She promised to bridge the gap between the political parties and the bring stability to the thai nation.