Thanks To Russian Ruble’s Sharp Fluctuation, Apple Shuts Online Sales in Russia To Revise iPhone 6 Price
Russian economy is in deep crisis, predominantly because of the reported extreme fluctuations in the Ruble, along with the indecision surrounding Ukraine. It is worth noting that, foreign currency orders tend to see massive demand, as citizens undertake efforts to advance their existing funds to a steady or stable currency. On the other hand, the imported goods sales are also affected, as companies take cautious measures, until they see stability in the market condition. And this is where Apple comes into picture. Apparently, Apple has stopped online sales of its devices in Russia due to sharp fluctuations in the Russian Ruble.
According to Bloomberg, Apple has "temporarily" stopped the online sales in Russia due to "extreme" currency fluctuations. Furthermore, the online store will reportedly be shut until the tech giant amends the prices of its products, pertaining to Russia. Alan Hely, a spokesperson for Apple, said the following via an email statement, "Our online store in Russia is currently unavailable while we review pricing. We apologize to customers for any inconvenience."
At this point, the Russian Apple Online store displays the following message "We'll be back," the standard message seen when an online store goes down. Plus, Apple has not announced the duration of this planned shutdown.
Notably, the weak Russian Ruble caused the Apple iPhone 6 and iPhone 6 Plus pricing to be lower than the other European markets. The 16 GB iPhone 6 was priced at 39990 ruble, which roughly translates to 459 euro and $574. Meanwhile, the 16 GB iPhone 6 Plus was priced at 46990 ruble that roughly translates to 540 euro and $675. Speaking of other European markets, the 16 GB iPhone 6 and the iPhones 6 Plus are priced at roughly 700 euro (i.e. $875 and 61023 ruble) and 800 euro (i.e. $1000 and 69740 ruble), respectively, says MacRumors.
Plus, this is not the first time Apple is revising its prices, because in November, Apple reportedly increased the price of the iPhone 6 by a whopping 25 percent in Russia. Bloomberg says Russian Ruble fell 19 percent on Dec. 17, even as the surprise interest-rate raise failed to tackle the free-fall of Russian currency. The Ruble went down more than 80 per dollar. In addition, the bonds and stocks reportedly took a hit as well.
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