Tiffany & Co. Features Real-Life Gay Couple On ‘Will You’ Campaign Ad, Miley Cyrus And Fans Cheer
Tiffany & Co. just made a milestone move in support of gay marriage that even celebrities, such as Miley Cyrus, are lauding the company for it. The jewelry brand chose to feature a gay couple on its new campaign and the newly released ad excited many.
While Miley Cyrus is not in a same-sex relationship, the young actress and singer took time to use her Instagram to praise Tiffany & Co.'s bold decision to engage same sex couples into their advertisements, Hollywood Life reported. The brand just released a new ad for its "Will You" campaign on Jan 9 with a gay couple on the forefront. The former Disney star thinks this is a "bad a**" move and could not help but express her excitement and appreciation. "Thank you Tiffany & Co for being so bad a**!!!! f**kkkkk yasssssss," the "Wrecking Ball" singer wrote on her Instagram. Interestingly, the gay couple featured by the ad is a real couple and not just some models instructed to act like one, Tiffany & Co shared.
Hollywood Life reported that ordinary Instagram and Twitter users also showed their excitement over the ad. Hashtagas of equality and love abounded. One twitter user @joedujour claimed that knowing his future husband and him can wear Tiffany & Co engagement rings makes him happy. Another Twitter user claimed that the company has come a long way since 2004. Another said that this is another reason to love the "little blue box."
CNN reported that a spokesperson from Tiffany and Co., Linda Buckley explained the controversial decision. According to her, this ad is a celebration of "modern love," giving a nod to the reality that "love comes in a variety of forms." She also added that the road to marriage these days can no longer be considered "linear." The ad by the prestigious jewelry brand just acknowledged that love stories are unique from one another.
Tiffany & Co. is not the first brand to use gay couples in their promotional materials. It joins other prestigious brands such as Banana Republic and Target. Aside from featuring a gay couple, another ad on the "Will You?" campaign featured a couple n their wedding day with their child, showing that in this modern period, most mothers are already giving birth before they even got married.