Karl Stefanovic hasn’t changed his suit for a year and no one notices, and yet his female colleagues get criticised everyday for their outfits. The “Today” host has pointed out the blatant sexism that female presenters suffer from by conducting an experiment for a year.

The 40-year-old presenter has had enough of the sexism women in the Nine Network breakfast show go through every day, including some people’s attempts to disregard the problem, and so he thought perhaps he would be able to make people understand that it’s a real thing women suffer from. He wore the same “cheap Burberry knock-off” for two days then three in a row, thinking that someone would point it out. No one did so he wore it for a month, but again, no one noticed.

A full year has passed and he is still wearing the same blue suit, and still not one has remarked upon it. Audience members, TV viewers, fashion commentators or even other media were all oblivious that he hasn’t changed for a year. Or perhaps they had noticed but had not pointed it out because it’s just a trivial thing. That would be all well, if only his female colleagues are also given the same courtesy. They aren’t. In fact, female TV hosts receive unsolicited fashion appraisals regularly.

“No one has noticed; no one gives a s---,” Stefanovic told Fairfax Media of his blue suit. “But women they wear the wrong colour and they get pulled up. They say the wrong thing and there’s thousand of tweets written about them. Women are judged much more harshly and keenly for what they do, what they say and what they wear.”

He doesn’t get unscathed, though. Stefanovic says he also gets panned by the viewers and the media, but their criticisms stem from how he does his job, and not what he wears on air, which is just as it should be. However, women don’t get the same thing.

“I’m judged on my interviews, my appalling sense of humour – on how I do my job, basically. Whereas women are quite often judged on what they’re wearing or how their hair is … that’s [what I wanted to test].”

He cited an instance in which Samantha Armytage from rival “Sunrise” show was criticised by a News Corp paper for being photographed in comfortable clothes during her off days.

“She’s a mate and she was hurt by that,” Stefanovic said. “And I can understand. You’ve got to have a thick skin in TV but there’s a limit.”

His “Today” co-host Lisa Wilkinson, who once shared a letter from an audience telling her to “Get Some Style,” and his team member Sylvia Jeffreys are the only ones who knew about the unchanging suit. “They often remark that it’s getting a bit stinky. I’m hoping to get it into the dry cleaners at the end of the year.”