Rumours engaging with iPhone 5S suggest that the device hasn't taken much innovation or difference compared to its predecessor, iPhone 5. Buyers should look on things they expect which may not appear once released in the market.

iPhone 5S - Innovative Technology

September 10, 2013 is the rumoured launching date of the next-generation iPhone 5S which also speculated to be joined by iPhone 5C - the rumoured cheaper iPhone variant. iPhone 5S rumours go clearly as day passes and some specifications leaked which may be included in the upcoming smartphone.

- 4-inches of Retina screen display

- 8-megapixels rear camera shooter

- Cheaper price tag

- Options for several colour designs

- New Lightning port

- Slimmer design than iPhone 5

Complete Information

Android manufacturers are doing events of their own which mimics Apple's event regarding product launching and orientation. Companies such as HTC and Samsung announces information about network carriers, specific release windows and more on their upcoming devices. However, iPhone enthusiasts will have to wait till Apple literally lay down the details such as hardware specifications, software information, price tag, network carriers and release dates on both iPhone 5S and iPhone 5C.

Secrets of the Latest Operating System

iOS 7 has been released by Apple to update other iOS running devices to the latest and upgrade version which will join iPhone 5S on the stage in September 2013. iOS 7 remains vague to most users of the secrets and tricks to maximise functionality and some them expects more explanation on the launching event of iPhone 5S.

The iPhone 5S has been expected to bring a new fingerprint reader for added security, unique iOS 7 feature, 120fps video recording and slow motion filming using its own camera.

Solo Debut Performance

iPhone 5S may not be alone on its launching date and the company is expected to unleash both iPad 5 and iPad mini 2 on stage as samples. Since holidays of 2013 is the rumoured public release of iPad 5 and iPad mini 2, it is better to know what will happen on September's biggest Apple event.

Kick-Ass Features

iPhone 5S could be the upgraded version of iPhone 5 but may not stand a chance with current flagship smartphones from HTC, LG, Samsung and Sony in terms of real power and outrageous features. HTC boasts the "ultrapixel" camera, LG presents all-new design, Samsung goes "life companion" via exclusive applications and Sony imparts life-proof features on the Xperia Z.

Apple should begin developing new products which contain both unique and revolutionary technologies to kick Android smartphones and tablets to prevent losing control over market share. Google isn't yet holding its progress as it threatens with the upcoming Android 5.0 Key Lime Pie.