Source: Android.com

Android OS has dominated the mobile operating system platform worldwide and before 2013 ends, Android 5.0 Key Lime Pie will bring new major changes to its devices. What Android features should iPhone 5S and 5C have to keep up and retain market share?

Open Source Project

Android is an open-source mobile operating system which allows developers and users to download and modify the system according to their devices and needs. This characteristic makes the OS very flexible for changes and modifications for UI, gaming and applications. In addition, Android OS is free which doesn't add up to the base price of Android devices in the market.

Streaming or Downloading

Unlike with iOS, Android allows streaming and downloading of videos via browser. Android is open-source which promotes freedom to gain access on certain functions that are considered an act of piracy. Using the Android browser as an example to watch videos from certain Web sites can allow users to download it instead of just streaming. Certain apps such as TubeMate also permit YouTube video downloads to the device.

Variety Applications

Some says iOS hold all kinds of applications but there are some which aren't available in their ecosystem. Regardless of implications, Torrent apps are not available in the App Store which can be downloaded from the Play Store. Users can get videos, music or data files using Torrent apps right on their mobile devices.

True Administrator

Jailbreak could destroy or damage some parts or functionality on any iOS devices while rooting access voids the warranty. Root access can let users to control CPU cores, expand memory by using SD cards as RAM or even flash customised ROMs to their devices. A true administrator controls everything inside and out.

Maximum Personalisation

Custom launchers populate the Play Store which can give your Android phone or tablet a general makeover. Whether you wanted to hide applications or get 3D effects on your home screen, there is one available for you and it is generally for free. But if you're a hardcore Android user, root the device and flash the best custom ROM you can find. Custom ROM have built-in themes, can sometimes include separate support centre, free of bloatware from manufacturers and could be faster than the stock ROM of the device. Android OS will not limit you to change, modify or personalise your device.

Fragmentation

Android OS is very fragmented due to the several versions released since the day of inception. Several manufacturers selling Android phones and tablets add up to the fragmentation in terms of using different hardware which some of them is not compatible with updates. However, this aspect makes Android reach the economic class and developers can use it to optimise applications for more users to gain more profit. iOS have one creator and its devices have one manufacturer which makes its ecosystem defragmented - not all can buy the expensive iPhone.

iPhone is undoubtedly one of the best phones ever made for the public but its hold to the market begins to slip away as innovation and global share shifts to Android. Should Apple replicate some of these things to gain back losses?