Tourism Australia: What Makes Indians 'Repeat Travel' and What Scares Them Off
More and more Indians repeat travel to Australia due to a wide variety of reasons: from honeymoons, seeing its amazing beaches, spotting kangaroos and for the love of the sport cricket.
However, the Sydney Morning Herald reports that some Indians are still worried about their safety when travelling Down Under since the violent incidents that happened in Melbourne during 2009 that involved Indian students. Despite such concerns, India still remains to be one of the fastest growing market for international tourism, according to Tourism Australia. By 2020, the Tourism Australia managing director predicts there will be around 50 million outbound Indian travellers.
Here are some of the rest of the counties that the tourism market of Australia would be coming from based on the Australian Bureau of Statistics Arrivals and Departures for financial year 2012/13 report:
New Zealand = 1.9 million
China = 685,000
UK = 604,000
US = 492.000
Singapore = 363,000
To add to this, The Conversation stated that the ties between the two nations have been strengthened during the Gillard government. Amitabh Mattoo, director of the Australia-India Institute, said that there are still a lot that needs to be done aside from just merely signing the uranium export deal.
Moreover, The Economic Times reported that Tourism Australia has been seemingly successful especially in terms of their marketing stunts to attract more international visitors like the Indians. Even carriers like Singapore Airlines, Malaysia Airlines and Air India, among many others, are encouraging customers to go to Australia as part of an overall marketing campaign. This was launched by Tourism Australia under a banner campaign titled 2020 India Strategic Plan.
Now, various Aussie tourism staff are studying lessons on various Indian cultural aspects to know how to cater well to the Indian visitors of Australia. News.com.au wrote that even hoteliers are trying to pick up Indian channels on television and including vegetarian dishes in their menu lists.
In fact, one of the hotels in Australia called the Mercure Sydney Central has been accredited for its India Optimum Service Standards.