Toyota Australia reports $183 million profit, forecasts better figures for rest of 2010
Toyota Australia said on Monday that it has survived a jittery 12 months and even achieved a $182.3 million profit for the year to the end of March, thanks to much stronger domestic activities following a stale kick off at the beginning of 2010.
Company president and chief executive Max Yasuda said that on top of the current solid figures, Toyota posted a $173.7 million profit in the previous year of the same corresponding period, en route to its total sales of $8.6 billion.
Mr Yasuda said that Toyota may have seen a flat start at the year's onset, which he added was still part of a sustained impact of the global financial crisis, but as mid-year approached, "improved market conditions, boosted by the federal government's investment allowance helped Toyota Australia achieve 214,465 domestic vehicle sales for the financial year."
He said that the car making industry as a whole is looking forward for a much-improved market situation by the second half of the year, evidently buoyed by the record June car sales figures released on Monday, as Toyota fixes its sight to post 920,000 units of domestic sales, which should be bannered by its top models - the Corolla, Hi-Lux, Camry and Yaris.
At present, the four Toyota variants are the company's flagship models in Australia and also dominate the country's top ten car models by occupying four slots on the list.
Mr Yasuda admitted that challenging local conditions in the latter part of 2009 introduced some bumps for the company as currency fluctuations, rising prices of raw materials, stringent global competition and worldwide recalls all came in successive periods.
He is happy though that Toyota was able to immediately fix up to 2378 Prius models in Australia, with software upgrades implemented on the affected cars in three weeks time as he stressed that "we have responded to the recall by undertaking new activities to ensure high quality standards are achieved."
Mr Yasuda added that the recall episodes actually helped Toyota in further developing its capability for early detection of quality issues and their corresponding rectification, which subsequently underscored the company's solid performance and enhanced its position as the country's car industry leader.
He further asserted that Toyota's competitive edge was highlighted when it launched Hybrid Camry, which is Australia's first locally-assembled hybrid car, adding that the vehicle proved to be "the most significant entry into the Australian automotive market in more than a quarter of a century and a breakthrough car for Toyota and the future of motoring in Australia."