Revelers dressed as Santa Claus walk on the street during SantaCon in New York December 14, 2013.

The naughty Santa is back. This time he is not one but many with several men looking like Santa Claus who are getting involved in an ugly brawl.

The men are apparently part of SantaCon. A video which captured the ugly Santa brawl in the streets of New York City on Saturday has now gone viral on YouTube. Identical versions have started appearing on video platforms like YouTube and LiveLeak. It is yet to be known what instigated the local Santas to get involved in the fight.

SantaCon is a pub which has Santa as its theme. Thousands of people come in Santa costumes. Recently, there has been criticism regarding the event as several miscreants started appearing in Santa's costume and get 'hyperactive'. SantaCon engaged themselves in charitable causes this year. It also insisted on opting for an ideology of celebration involving no terror, vomit or trash.

The brawl took place near Union Square, according to the police. NYPD Spokesman Sgt. Lee Jones informed the department was looking into the brawl and the reason behind it, as reported by NY Daily News. The reports notified the police after the video titled, 'Santapocolypse NYC 2013' was published on YouTube by Chris Lau. The video has already generated 140,662 views and counting. However, Jones informed that they were aware of the incident but they have not been reported about any assault yet.

The fight involved eight men who were dressed as Santa Claus. The exact location of the incident was at the corner of 17th St. and Third Ave. It happened around 8:15 pm. The video on YouTube ended with the men dressed like Santa walking away. One of them was seen swearing at another asking if he still wanted 'it'? The video contained swearing words and the Santas were definitely seen in such a situation that no child would like to watch them.

Parents are advised against showing the video to their children as it might shatter their romanticism about Santa Claus.