On Sept 23, Apple had announced through an official statement that there were more than "200 million iOS devices now running the completely redesigned iOS 7, making it the fastest software upgrade in history."

On Sept 10, another Apple statement described the iOS 7 as completely redesigned, boasting of its 200 new features.

"iOS 7 is completely redesigned with an entirely new user interface and over 200 new features, so it's like getting a brand new device, but one that will still be instantly familiar to our users. Next month we'll be shipping our 700 millionth iOS device, and we're excited about what our hundreds of thousands of iOS developers are doing to bring great new features to their apps," said Craig Federighi, Apple's senior vice president of Software Engineering.

With the excitement and hype surrounding the Apple iOS 7, apparently, there was a fake advertorial proliferating around social media that the Apple iOS 7 can make the iPhones waterproof. The advertorial hoax comes with a mocked-up picture of an iPhone which was very similar to how Apple markets their product. The hoax advert came with complete log lines and come-ons:

"Update to iOS 7 and become waterproof. In an emergency, a smart-switch will shut off the phone's power supply and corresponding components to prevent any damage to your iPhone's delicate circuitry."

Apple iOS 7 Waterproof Hoax

As a result of this fake Apple iOS 7 ad, those iPhone users who downloaded the Apple iOS 7 and were mislead by the advert had reportedly dunked their iPhones to test the feature, only to find out after that their iPhones were already wrecked.

According to The Independent, the hoax had originated from the online forum 4chan. 4chan is said to be notorious in tricking the public.

4chan was launched on Oct 1, 2003, and was originally intended as a channel where manga and anime fans can post photos and start discussion.

The Web site became popular for its proliferation of Internet memes such as lolcats, Rickrolling, Chocolate Rain and Pedobear. They had ever since become notorious for Internet pranks.

The Guardian once described the Web site as "lunatic, juvenile ... brilliant, ridiculous and alarming."

In 2012, one hoax from 4chan involved hacking the official Twitter account of Entertainment Tonight. The hackers posted that Justin Bieber was diagnosed with cancer. The post encouraged fans to have their heads shaved to support Justin Bieber. The hashtag #BaldforBieber proliferated at that time with some fans shaving their heads in support of their idol.