Aggregator Vow Financial has kicked off the year by launching a series of webinars that will be open to all brokers via their Facebook pages - not only its member brokers.

The move, which will see professional presenter David Staughton return after hosting the group's annual conference in Fiji, is pitched at motivating and upskilling brokers with 12 one-hour webinars.

However, it will also become a new plank in branding the aggregator in the market more broadly.

Vow Financial CEO Tim Brown said the sessions would be 'highly motivational' in tone, and would enhance broker skill and knowledge in what is set to be a 'challenging year' for the industry.

"We want to give our brokers the best possible professional development to afford them every opportunity to deliver their best results," Brown said.

Staughton, who will present the first webinar - 'Get a game plan - planning to achieve your goals' - in February, is a successful small businessman, entrepreneur and author.