On Yesterday’s Electric Avenue Show – I shared an insight into what I see as ‘The Way Forward For The Major Real Estate Portals’ + A FREE Tool for Real Estate Agents who are looking to Building Their Online Profile (newly released via one of the major portals).

Behind the scenes, I’ve already suggested to a number of the Property Portal providers that I believe each individual real estate agent should be able to have an area within the Property Portals where they can upload some personal information/bio, testimonials and links to their Social Media profiles, etc and I’m pleased to announce that one of the Major Portals has recently rolled out this functionality within their site.

As I mention in the show, currently consumers are looking at your listings, seeing your name attached to the property listing & to find out more background information about you, they are Googling your name (which directs people away from the portal & onto the abyss of millions of search results that come up on Google.)

How your Digital Footprint appears on Google is vitally important nowadays and what appears when a potential client Google’s Your Name is either costing you a lot of money in lost business right now OR if you’re a more savvy agent you’re probably reaping the huge rewards already.

Which is why I was pleased to see that Ben Stockdale and the team at TheHomePage.com.au have adopted the Agent Personal Profile strategy and run with it.

Hi Greg,

We’ve been talking about this for a while and slowly rolling out this feature.

It’s now live for all agents, agencies and franchises to update their profiles.

Not only do we encourage links to Twitter account, Facebook, Linkedin, etc, etc but we also allow VIDEO!!!!!!

See a great example here –> http://www.thehomepage.com.au/agent/peter-taliangis

To edit the details you just need the office admin login details and go to http://dashboard.thehomepage.com.au/

We’re looking for feedback on how we can do better so please contact me on ben@thehomepage.com.au

Cheers
Ben Stockdale - CEO TheHomePage.com.au

Business 2