Shoppers browse for video games near a poster advertising a FIFA soccer video game played on Sony Corp's PlayStation 4 console, at an electronics retail store in Tokyo June 10, 2014
IN PHOTO: Shoppers browse for video games near a poster advertising a FIFA soccer video game played on Sony Corp's PlayStation 4 console, at an electronics retail store in Tokyo June 10, 2014. Sony joined other sponsors on Sunday to call on soccer's rulers to deal thoroughly with allegations of bribery to secure the 2022 World Cup for Qatar, an issue overshadowing this week's kickoff in Brazil. With its four yearly showpiece event only four days away, soccer's governing body FIFA is on the defensive, conducting an internal investigation into the decisions to hold the 2018 World Cup in Russia and the 2022 Cup in Qatar. Both countries have denied any wrongdoing. REUTERS

The internet has changed the way people do things in everyday life. For instance now whenever someone wants to search for some product or service, they first look up on the internet. In fact there are online yellow pages which have easily replaced the paper ones. More and more people are looking for online classified ads for their everyday needs. Most small and big business owners have realized this and they too are taking the help of these classified ads to advertise their business. In fact the online classified ads are becoming the best possible way for reaching the largest target audience.

Many business owners and other people wanting to sell their wares are spending a lot of money on classified ads. For instance a good $500 million are being invested in Quickr and $250 in OLX. There are many other online classified ads in which the business owners are investing good amount of money every year. The best part is that they are getting ample return on investment from these classified ads. Adswish.com is another popular online classified ads directory which in spite of being new in the market is doing quite well.

Looking at the success of these websites many enterprising people are motivated to start their own online classifieds websites. However, there are some limitations that these newbies face in the market. Adswish CEO Ilan Alon said to our reporter “A user-friendly navigation for the whole world has been our motto since our launch. Thus, apart from English, we enable our visitors to make searches on the other two most popular languages of the globe for a more convenient experience – it’s our goal to reach out to as many people possible all across the world.” according to Inquisitr.

One more reason why these online classified ads are becoming popular is the fact that they are quite cost effective. For a very reasonable amount of money the business owners are able to reach the maximum number of people. This is much better than having to invest in an ongoing internet marketing campaign. A full blown internet marketing campaign not only involves more money but also more time and effort. What’s more for such a campaign would have to depend on professional internet marketing experts. On the other hand with an online classified ads directory all need to do is submit the details of products or services maybe with a picture or two and it will be displayed for all to see. At the same time, the online classified websites like Quickr, OLX, Adswish etc. have their own regular visitors. Hence do not have to spend extra money or effort in trying to attract visitors as have to invest in own website or an internet marketing campaign.

In spite of the ease of the method it is possible to convey your exact message to the target audience. This method of advertising is also best suited for those businesses that wish to make a short term impact on the target audiences as in the case of special festive offers. For such marketing campaigns the long term approach of internet marketing is not effective.