Will you watch the Royal Wedding?

With less than a week before the royal wedding of Prince William and Kate Middleton at Westminster Abbey, a new Survey Sampling International (SSI) survey shows that 89 per cent of respondents around the world are aware of the upcoming nuptials. In spite of the high awareness, only 10 per cent globally say that they will "definitely watch" the ceremony. Unsurprisingly, the UK has the greatest percentage of participants (18 per cent) saying they will "definitely watch." Interest is also high in China, where 15 per cent have definite plans to tune in, as well as in Australia, where 14 per cent are committed to viewing the royal couple tie the knot. In the US, only 9 per cent say they definitely plan to view the wedding.

At the opposite end of the spectrum, 20 per cent of respondents globally say that they definitely will not watch the festivities. The French seem least interested in the wedding, with 36 per cent saying they definitely will not be viewing the ceremony. Almost a third of both Germans (32 per cent) and Americans (30 per cent) also state they will definitely not watch the royal wedding.

SSI's findings are based on a study of 4,000+ adults drawn from its online panels. Countries covered include the US, UK, Australia, China, Germany, France, Japan and Singapore. SSI offers extensive worldwide reach to support survey research through SSI Dynamix(TM), its dynamic sampling platform that links to its own global panels, social media, affiliate partners, online communities and more.

The Majority of Global Respondents Rate Media Coverage as "Just Right." More than half of respondents (53 per cent) aware of the royal marriage believe the media coverage has been "just the right amount." A substantial percentage(45 per cent), however, believe the media attention is excessive. BBC is amongst the networks that will cover the Royal Wedding. Will you watch?