Woolworths (ASX: WOW) has reached a current total donation of $10 million for the Salvation Army flood appeal, with three shopping days still to go.

Woolworths, BIG W and Dick Smith customer donations have now hit more than $5.3 million, with the company promising to match every customer dollar donated through the checkout until Thursday 20th January.

Woolworths said the average individual customer donation has been $32.74, with $818,000 pouring through checkouts yesterday alone.

“We are overwhelmed by the level of generosity as customers dig deep to help out those affected by flooding not just in Queensland but in Western Australia and now also in Victoria,” said chief executive Michael Luscombe.

“The Salvation Army will be a vital part of the recovery for hundreds of local communities and we hope this donation will go some way to helping that process.”

The company said Woolworths and BIG W stores have also been assisting with local community needs as well as donating food and emergency supplies for evacuation centres.

“Employees directly affected by the floods are also being taken care of by the company with assistance packages up to $5,000 available plus accommodation and electrical inspection vouchers,” Woolworths said.

Customers can donate via the checkout at Woolworths supermarkets, BIG W and Dick Smith stores across the country or when shopping online.