Zound the Designer Earphone Maker To Venture Into The Smartphone Industry

The Consumer Electronics Show in Las Vegas on January 2015 will see the launch of a new brand of smartphones from Zound industries. The company is expanding its territory into the smartphone world. Zound is famous for its headphone brands.

It has turned its business from making functional headphones into fashion brands. Zound has four brands of headphones in the market UrbanEars is the biggest, Coloud is a less expensive headphone, Molami is an ultra high end headphone that is focused on the female gender and Marshall a brand licensed from an esteemed amplifier company. According to Kornard Bergstrom the president of Zound they will follow the same pattern in the upcoming smartphone brands it plans to release.

Bergstrom went on to state that in the fashion sector brands are said to go up and down. It is not only about the technology it is the combination of technology, brand and design. He added that it is hard to keep a brand always at the top and very difficult to have a low price segment and a luxury segment at the same time.

Zound is venturing into the smartphone business because of commodification and it would like to make marginal gains in the market by providing for the need of particular niches and fashion trends. These smartphones will make a fashion statement.

The Guardian in their website stated that, Bergstrom was speaking at an event held by investment bank GP Bullhound. He said that the research and development for the new phone is making progress with innovations in software and hardware.

Zound will also look into the user experience and make phones that are not too expensive along with the look and the design. Bergstrom went on to state that Zound will always work with a bang for the buck ideology and "we are going to keep doing that", he added.

In the future, the company will also consider the possibility of expanding their business into the wearable industry.