4Food- Innovations for burger joints
The burger shop opening next month on Madison Avenue and East 40th Street in midtown Manhattan, New York, is the future of burger joints. You will be able to customize your orders online and 140 million possible permutations can be done. Employees will be using IPads to conduct the orders, and free Wi-Fi will be available. Moreover, this burger shop will also be using a green-minded ideology in order to care for the environment. Everything that will be thrown away will be composted.
As for the shop's access to Wi-Fi, your receipt will contain the password for the service. A huge video screen will show the latest tweets and check-ins to the shop via Foursquare. About six IPads will be used when the burger shop opens in the second week of September. These IPads will be used to do self-service for easier transactions. Employees will also be equipped with IPads so that they will be able to attend to their customers faster. Power outlets are provided for every seat so that customers are able to work on their laptops at 4Food. Moreover, the three-level space is quite astonishing considering that it's supposed to be a normal burger joint.
What makes 4Food different from traditional burger joints is that its programs will allow people the chance to save their combinations when they order a burger. They can use social sites like Twitter to share that particular menu with their friends, which can encourage them to try the store. You can even give your burgers catchy names in order to increase their appeal to people you know. Ordering your customized burger also allows you to receive $0.25 in the store credit of 4Food.
Burger prices ranges from $5 to $10 which is sort of standard considering the average New Yorker's cost of living. However, the marketing strategy of the shop might become the catalyst that will keep people coming back into the store, and efficiently revolutionizing the way fast food joins operate.