Want the best deal for 2010 Black Friday sales? Amazon.com launched a new iPhone app for price comparison. The Price Check by Amazon for iPhone provides customers the easiest way to compare in-store prices and other online merchants.

Comparison shopping might save you a lot this Black Friday sales. For example, a recent survey showed that most Australians are missing an opportunity to save $742, 558, 103 annually in insurance by not shopping around.

Financial writer Justin Davies observed that an overwhelming number of Australians buy groceries on special use vouchers for their petrol and use store loyalty cards. While these can all be great savings strategies, Davies think Australians are missing an opportunity to save a substantial amount by not actively researching and comparing when it comes to their insurance.

Comparison shopping is easy as it only involves using a service such as Amazon's Price Check for products or services that matches a consumer's needs, often via a Web site or over the phone. This method can save Australians time and money in looking for the best deal for 2010 Black Friday sales.

With Price Check by Amazon for iPhone, Australian shoppers can now use their iPhone to compare in-store prices from the retail Web site to those of other online merchants.

Here are four ways shoppers can compare prices using the new application:

  • Scan a barcode: Amazon's barcode scanner will match an item and provide pricing from Amazon.com and other online merchants in seconds.
  • Snap a picture: Snap a photo and instantly match the picture to books, DVDs, CDs and video games, with more categories added every day.
  • Say the product name: Speak the name of a product to return accurate product matches and pricing from Amazon.com and other online merchants.
  • Type your search: Type the product name to retrieve instant matches.

Using Price Check by Amazon is fast and simple which will save shoppers a lot of energy during the 2010 Black Friday sales.

A customer may be shopping for a toy in a toy store during the Black Friday sales rush and decide to compare the in-store price of the item to Amazon.com and other online merchants using Price Check. The customer scans the barcode on the toy and within seconds, the app displays prices sorted from lowest to highest. When available, the results show the Amazon.com price and prices from Amazon.com's other online merchants. Australian shoppers can then decide whether to purchase the toy in the store or make a purchase directly through the app using Amazon.com's secure checkout, for delivery directly to their doorstep.

The Price Check by Amazon App for iPhone is available for free on the iPhone App Store at www.itunes.com/appstore.