Tennis player Ana Ivanovic of Serbia participates in a UNICEF "School Without Violence" program in a primary school in Belgrade November 14, 2008. REUTERS/Marko Djurica
Tennis player Ana Ivanovic of Serbia participates in a UNICEF "School Without Violence" program in a primary school in Belgrade November 14, 2008. Reuters

Serbian tennis star Ana Ivanovic believes that it is very crucial for social media users to understand the consequences of the things they post online. In support of Serbia’s campaign against digital violence, Ivanovic highlights the social media activities that jeopardise the safety of an individual.

Ivanovic shared a video on Facebook to draw the attention of people about the bold campaign, which was implemented by United Nations International Children's Emergency Fund, or UNICEF, in partnership with Serbia’s Ministry of Education, Science, and Technological Development and Telenor back in 2012. Ivanovic is an active supporter of “Stop Digital Violence” campaign.

“Leaving your personal information on profiles and blogs, chatting with people whom you only know online and arranging meetings with people you met through social media is a very risky behaviour,” Ivanovic said. “Taking part in any of these activities exposes us to risk - there is a big chance that we are endangering ourselves; please be very careful online.”

The goal of the campaign is to increase the public awareness of the dangers of social media violence. It also aims to help instruct the people on how they can use their best judgment to protect their identity and reputation online.

According to the Facebook page “Choose Your Words, Stop Hate Speech, which was created for the campaign, about 70 percent of Serbian youth have been exposed to some form of digital violence just for the year 2014 alone. Ivanovic, along with other UNICEF Serbian ambassadors, aim change the statistics and stop the violence for good.

Ivanovic became UNICEF’s national ambassador for Serbia rin 2007. She is also an advocate of UNICEF’s “School Without Violence” project, which aims to improve the lives of Serbian children. She has made personal donations that have enabled 16 schools in Serbia, including the Vladimir Rolović primary school in Belgrade, the Desanka Maksimović primary school in Kovin and the Vera Radosavljević primary school in Negotin, to participate in the project.

Ivanovic is currently preparing for her next tournament at the Dubai Duty Free Tennis Championships. It will be her first tournament since her first round exit at the Australian Open.

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