Baden Bower
Baden Bower

Chicago startup Mella Pet Care has teamed up with Vetster, a veterinary telemedicine platform, to make around-the-clock pet care available across the U.K., Canada, and the U.S. through the Mella app. This could lead to a new era in pet healthcare, making veterinary care more accessible. Baden Bower, a well-regarded publicity agency focused on entrepreneurial ventures, is ready to provide expert PR services to promote this new venture.

Growing Opportunities in Pet Technology

Mella Pet Care, known for its health-monitoring devices, has found a fitting partner in Vetster. Together, they are combining digital tools with pet health services, having already conducted over 100,000 virtual vet consultations.

For many pet owners, pets are family. In fact, 95% feel this way, sparking demand for better pet care solutions. This partnership offers a chance for PR stories that explore how technology can strengthen the relationship between people and their pets.

Baden Bower's background as a PR agency for tech startups allows it to spotlight this collaboration through engaging storytelling. The agency will draw on its network of over 800 publications to share stories that show how this technology benefits pet owners.

"We aim to transform the technical details into relatable stories that appeal to both pet owners and investors," says AJ Ignacio, CEO of Baden Bower.

Changing Perceptions with Virtual Vet Care

With Vetster's telemedicine now part of the Mella app, pet healthcare can happen online—a new concept that may raise questions for some pet owners. Baden Bower plans to address these concerns with a thoughtful PR strategy.

With its knowledge of PR for entrepreneurs, the agency will educate the public through articles in trusted publications.

Veterinarian experts will explain how online consultations can complement traditional vet visits. This combination provides a practical yet accessible way to support pet health.

Baden Bower's media connections also allow sharing of real-life examples of telemedicine's impact, from urgent late-night consults to routine check-ups for ongoing health issues. These stories help people see telemedicine as a valuable part of pet care.

Additionally, Baden Bower has prepared to tackle questions around data privacy, the limits of virtual diagnosis, and cases requiring in-person visits, showing that telemedicine is an added option, not a replacement.

"Virtual vet care offers convenience and adds to pet care. Showing the benefits allows us to help pet owners see the advantages of this service," explains Ignacio.

Data-Driven Pet Care Stories

The Mella and Vetster partnership introduces data-powered care to pet health. Mella's devices track important health indicators, and Vetster's platform provides professional guidance, creating a solid foundation for preventive care.

Baden Bower plans to feature the value of this data through stories in top tech and healthcare outlets. Articles will simplify how data monitoring can improve pet wellness, helping pet owners and professionals understand its benefits.

The agency also plans to arrange interviews with the creators behind this technology through podcasts, radio, and TV, offering the public a closer look at the future of pet care. Infographics will further break down these data concepts, making them easy for a broad audience to understand.

"Data brings new insights to pet care. We want to create stories to which pet owners, veterinarians, and investors can relate. This effort is about sharing a vision for the future of pet healthcare," Ignacio shares.

Bringing Pet Care to New Markets

The partnership reaches the U.K., Canada, and the U.S., each with its own pet care customs and regulations. This expansion requires a carefully planned PR strategy, a task suited to Baden Bower's global experience.

Baden Bower starts by researching each region. In the U.K., where pet insurance is more common, the agency will show how Mella and Vetster's technology fits insurance plans to offer total care. Coverage in leading U.K. pet and insurance media will help spread this message.

In Canada, where remote communities may benefit most from telemedicine, the PR plan will focus on how this service can help areas with limited access to veterinary care. Regional publications and national outlets will feature stories about telemedicine's value for remote locations.

As a top PR specialist, Baden Bower will present the Mella and Vetster collaboration as a leader in modern pet care for the U.S., where pet technology is widely adopted. Speaking opportunities at tech and vet conferences and thought pieces in outlets like TechCrunch will showcase the partnership's influence on the pet care industry.

"Expanding across countries calls for a unique method. Our network helps us create local strategies that respect cultural differences while sharing a consistent message," Ignacio notes.

A Vision for Future Pet Health

The Mella and Vetster partnership introduces a new way of caring for pets. Combining technology, data, and veterinary support will bring meaningful changes to pet healthcare.

Baden Bower's well-rounded PR strategy emphasizes the role of clear communication in supporting new technology. Using media contacts, crafting relatable stories, and addressing the unique needs of each market allows the agency to advance pet care.

"Success in partnerships like this depends on effective communication. We aim to bridge the technical aspects with everyday understanding, effectively creating a message that reaches pet owners, veterinarians, and investors. Good PR helps groundbreaking solutions make a real impact on people's lives," Ignacio concludes.