Still in doubt that iPad Mini will be launched shortly after the anticipated issue of iPhone 5 later this year? Well investors do not have the same mindset and their firm conviction that Apple will unleash killer gadgets before 2012 ends further pushed up the tech giant's share price.

By Friday's closing last week in NASDAQ board, Apple shares read $US648.11 and the main catalyst for the surge was the projection issued by Jefferies & Co that stock value of the innovative firm would reach the $US900 ceiling.

Apple watchers (and believers) were quick to conclude that it won't be long before the company's overall market value should crash well into the one trillion mark, provided share price would hit at least $1072 per issue, as reported by tech news site SmartHouse on Monday.

In a note by Jefferies analyst Peter Misek, the numbers, he insisted, were not too remote as he is convinced that the smaller iPad version is being forged as we speak and once the gadget is ready for release, at least 65 million units would be shipped out from Apple's production lines by the end of 2013.

The total figures comprise of the regular iPad size and its smaller sibling, Mr Misek said, and should be scooped up in record numbers by global consumers over the last half of the current year.

Yet more mind-boggling is his take on the prospect of the new iPhone 5, which he believes will attract around 10 million buys by the December quarter this year, signalling a surge that likely would see the new smartphone ending up on the hands of 170 million users before another edition is pushed out by Apple.

"We therefore see significant and very fertile ground for the iPhone 5's success," Mr Misek was reported by SmartHouse as saying on his investor's notes, which it turned was taken as the gospel by Apple shareholders.

And it doesn't stop there as Mr Misek declared too that "the iTV is in full production."

That is how Jefferies is reading the course that Apple is taking in the near-term, the analyst noted, though the company has expectedly maintained its silence on the matter.

And the idea that Apple will soon roll out the iTV makes a lot of sense, former Apple CEO John Sculley told CNBC in an interview.

Mr Sculley reasoned that the tech titan aims to pick up where others have left off and add up another screen on its present dominance, namely personal computer, smartphone and tablet.

"You can see how important it is to them to own the fourth, which is TV," Mr Sculley said.

"Microsoft wanted the living room, Sony wanted the living room, and so far both have failed," he stressed, adding that with Tim Cook and Johnny Ives at the helm of the planet's biggest company "Apple has still got great, great days ahead of it.

And the firm has more reasons to capture a market that is currently ruled by the brand that snatched away its smartphone superiority this year, Samsung.

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