Apple's market cap now has $27 billion after Goldman Sach’s upgrade

Analysts are looking into Apple's market cap and predicting it can increase by as much as US$20 billion (approx. AU$27.83 billion). Goldman Sach’s Apple analyst Simona Jankowski says that investors are likely to refocus their attention on recurring revenues and base monetisation -- Apple TV may also be Apple's next big game changer.

On Nov. 18, Jankowski upgraded Apple. The company' stock also rose 3.2 per cent on the same day. Considering Apple's 5.68 shares outstanding, the company's market cap now has additional US$20 (approx. AU$27.83) billion. Furthermore, the S&P increased by 1.6 per cent thus even if Goldman Sach's upgrade is reduced in half, this will still give Apple US$10 billion (approx. AU$13.91 billion).

According to Forbes, there are several analysts that are still exploring the theory that Apple has been and will continue developing recurring revenue model because of loyal and large following of users.

"Apple has and will continue to develop a recurring revenue model due to its large and loyal install base of users which I believe makes a lot of sense," wrote Chuck Jones, who admitted he may be biased with his observation since he owns Apple shares.

"I also believe Google’s Android fragmentation issue will continue to be a hindrance vs. Apple’s ability to control the hardware and software environment," he added.

In another report by Ewan Spence, Apple appears ready to bet again on a new iPhone technology. There has been consistent talk about Apple's switch to OLED from LCD, allowing for more powerful, efficient and better viewing screens. This also allows Apple to produce an iPhone with better colour reproduction and vibrant display. Previously, Apple refused to move to OLED because of lifespan concerns but that appears answered now.

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