Australia goes crazy over Maccas' 'Brekkie Wear' clothing range designed with Emma Mulholland
As much as we boast about our cafe culture, most Aussies wouldn't say no to an Egg McMuffin or Hash Brown for breakfast. But true McDonald's fans can now show their love for Macca's all days breakfast by wearing it on their sleeves.
Mcdonald's has released a new clothing range, called "Brekkiewear", designed with Australian designer Emma Mulholland to celebrate the 24/7 availabilty of Macca's breakfast menu. The clothing line consists of a T-shirt, button-up dress and pyjama trousers, with each piece featuring Egg and Bacon McMuffins and Hash Browns against a Hamburglar- style background.
The limited edition range was available on eBay at 2pm AEDT, but with only 300 items available, it sold out within 10 minutes...like hotcakes.
All proceeds from the sales will go to Ronald McDonald House Charities (RMHC).