'Avengers 4' title secrecy has 'backfired'

Ever since the first trailer of “Captain Marvel” has been released, the fans have been clamouring about the title of “Avengers 4.” In a recent interview, Marvel Studios President Kevin Feige has admitted that the secrecy surrounding the name of the movie has become such a big issue that they have no way of meeting the fans’ expectation now.

In a recent interview with IGN, Feige said that the reason why they didn’t reveal the title of the next film was to keep the focus of the audience on “Infinity War” and the other films that are releasing in the coming months. Now, however, the expectations have “gotten entirely out of hand.”

Feige said that the secrecy plan of the title has “backfired.” The expectations by the fans is so high now that there is “no chance to living up to any expectations.”

There was good reason for the secrecy at that time. Feige explained how the announcement of “Infinity War” movies before the launch of “Ultron” took the spotlight off the latter a little.

They evidently wanted to make sure they don’t repeat that mistake, but they didn’t expect so much hype around just the title because of that decision.

"I think there was a slight notion of—Ultron hadn't come out at that point and I felt a tiny little sense of, 'Well, gosh, we've gotta talk about the movies we have coming out next because that’s what we’ve been working so hard on and that’s what’s next available for our audience to see,' but when we talk that far ahead, that took a lot of attention out," Feige said.

The title of “Avengers 4” is nevertheless important. Almost all Marvel movies are related somehow, but Feige teased that there is a direct connection between “Infinity War” and the upcoming film, and this connection is more significant than the other films.