'Call of Duty: Ghosts' vs. 'Battlefield 4': New Realistic DLC Trailer; EA Following Xbox One’s 'Paid YouTubers Tactic' with 'BF4,' 'FIFA 14'?
"Call of Duty: Ghosts'" Onslaught DLC has been teased way back, and though fans are already waiting for the release of the DLC, it seems that that "Call of Duty: Ghosts" wants gamers to want it even more.
"Do you ever dream of an escape, a quick getaway from the everyday grind to just let loose and play a little Call of Duty? Well you're in luck. Because you're about to get CODnapped," said the official Call of Duty YouTube page.
A new trailer, coyly titled "CODnapped," talks personal to fans, with a very suggestive and appealing possibility: What if they can play "COD" and indulge in their desire to just play, play, play to their heart's content?
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Apparently, CODnapped is the answer to that. The live-action trailer is a witty way to catch the attention and turn them to the four maps that are featured in Onslaught. Remember, the map features Michael Myers and the first episode of Extinction Mode in the midst of the shooting riot, so there's going to be another round of epic game time.
Check out the trailer below. Onslaught is coming on Jan 28 for free for those who already have the season pass. As usual, Xbox Live has first dibs, with other platform releases to follow.
(Credit: YouTube/CALLOFDUTY)
EA Follows in Machinima's Footsteps, Pays YouTubers for Good Image Games?
Just like how the Xbox One XB1M13 scandal broke out after information was leaked from NeoGAF, another similar affair has been spotted, this time for Electronic Arts.
The publisher for titles like "Battlefield 4," "Need for Speed: Rivals," "FIFA 14" and more has reportedly been busted for doing a similar act as Microsoft. According to Cinema Blend, it seems that affiliates and partners were instructed to promote the games in a positive manner for its next-gen platforms.
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In one screenshot of the email containing the information, one of the conditions for the "Battlefield 4" launch was to not make a video that focuses on the glitches.
Basically, the mechanics are the same: paid YouTubers will be able to get compensation for promoting these games in a positive light, but with the agreement that they can never mention that they are being paid to do so.
According to the anonymous individual who had leaked the documents, it seems that the practice is very common in the industry, with games just being one of the potential focus of the assignments.
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The Ronku project, which was the title for EA's program for YouTubers, reportedly pays the influencers quite well. Polygon reports that the estimated compensation rates for the Ronku vary depending on the game. "FIFA 14," "Plants vs. Zombies 2" and "NHL 14" were at $10 CPM, while "Madden NFL 25" was at $15 CPM.
The Verge was able to make contact with EA to inquire more about the new finding, with an EA spokesperson's response being vague at best:
"Through EA's Ronku program, some fans are compensated for the YouTube videos they create and share about our games. The program requires that participants comply with FTC guidelines and identify when content is sponsored. User-generated videos are a valuable and unique aspect of how gamers share their experiences playing the games they love, and one that EA supports."