Celebrity Apprentice Australia Debuted Monday; Over One Million Viewers Watched
"Celebrity Apprentice Australia" toppled major competitors during its debut on a competitive Monday night.
Averaging at 1.325 million viewers, "Celebrity Apprentice Australia" immediately became leader of the pack, starting strong in its 7pm timeslot.
Celebrity contestants include Deni Hines of "It's Alright" fame, Jason Coleman from "So You Think You Can Dance Australia", and Jesinta Cambel, model and former Miss Universe Australia.
However, it cannot be overlooked that the star of the episode was "One Nation" leader, Pauline Hanson.
The debut episode featured a "boys-versus-girls car wash challenge," with the ladies washing down their opponents.
The politician stripped down to her bare skivvies along with Campbell and their team, securing a $50,000 donation.
"The boy losers will fave Mark Bouris in the boardroom tonight where one of the 'B-grade-at-best" celebrities will be fired," said a source to News.com.au.
Mark Bouris is the Australian counterpart of business tycoon Donald Trumop, in the original apprentice US series.. Mark Bouris is the founder and chairman of Australia's second largest non-bank mortgage lender "Wizard Home Loans", and "Yellow Brick Road."
"Tonight one of the men will be eliminated in the show's trademark 'You're fired' boardroom episode," according to the Herald Sun.
"Celebrity Apprentice Australia" tied with Seven's "The X Factor" with 1.3 million viewers between 7:30 to 8pm. Coming in close was Seven's "Home and Away," coming in at 1.12 million.
Ten's "The 7PM Project" and "Junior Master Chef," were easily trampled over, having 716,000 and 679,000 viewers for the little cooks.
"The Celebrity Apprentice's challenge episode - albeit with its shamelessly-promoted bikinis - was fourth for the night with 1.3 million (and second in Melbourne) and its launch episode averaged 1.052 million viewers," as reported by Australian.
The challenge won the girls' team $166,385, which Campbell and her mates will donate to The Reach Foundation. The Reach Foundation aims to create a more positive impact on the lives of young Australians, and they have successfully done so for nearly two decades.
"Celebrity Apprentice Australia" will air every weeknight at 7pm on Nine. Monday and Wednesday episodes will feature challenges, while Tuesdays and Thursdays will show boardroom episodes. Fridays will show behind the scene footage from the past week.