‘The Dark Knight Rises’ Does Well in The Box Office
The epic conclusion film to the Batman trilogy by director Christopher Nolan had a third largest movie opening during the weekend. "The Dark Knight Rises" appears to be doing well in the box office despite the massacre that happened in a movie theater in Aurora, Colorado.
The incident might have been a nightmare for Warner Brothers because it could affect the marketing of the studio. However, the figures that were recently released showed that "The Dark Knight Rises" had already earned a staggering $160.9 million in just three days. Exhibitor Relations, who tracks ticket sales, has given this information on how the film delivered to the audience since it opened in movie theaters.
This last movie installment for the Batman trilogy comes in at third place behind "The Avengers" and "Harry Potter and the Deathly Hallows Part 2" during its opening weekend with a record gross of $207.4 million and $169.2 million respectively. "The Avengers" and the Harry Potter movie were also released as 3D movies making their ticket prices higher which helped them in gaining more profit.
"The Dark Knight Rises" proved to do well for the 2D film have a quite profitable opening weekend with its earnings compared to "The Dark Knight" back in 2008. "Clearly, The Dark Knight Rises was on everyone's minds," an analyst for Hollywood.com named Paul Dergarabedian said. He specializes in box office movie performance.
However, the movie is said to be slightly below in the United States box office opening expectations that ranges from $170 million to $200 million. A threat obviously surfaced due to the mass shooting that left 12 people dead while 58 are wounded. During a midnight screening, an attacker claimed that he was "The Joker" and he gunned down at movie-goers at the packed movie premiere of "The Dark Knight Rises" in Colorado.
Warner Brothers did not initially publish any weekend box office figures in wary of offending the victims of the Colorado shooting and their families. This move was swiftly followed by Sony, Fox, Disney, Paramount, Universal and Lionsgate where they also restricted public release of their weekend revenue reports out of respect.
