Global 'masculine' crisis ensues with iPhone 6s; Apple faces supply shortage with pre-orders

Apple's iPhone 6s has started making waves with pre-orders reportedly on track to help the company beat its previous sales records. This time, the new rose gold colour option is heralding a supposedly "masculine" global crisis while Apple continues to face supply shortage problems with pre-orders piling up.

Even with the modern sense of the world, colours have their traditional gender equivalents, which some Apple customers are having trouble with, according to The Verge. Some took to Twitter to express their curiosity on whether getting a rose gold option would make any difference.

Nonetheless, there remains an overwhelming response over the colour pink/rose gold despite issues regarding sexual orientation. The Verge stresses that despite the concerns, people are more than likely open to any colour choice over the iPhone. This was proven since Apple claimed it has broken records of previous iPhone sales by selling as many as 10 million units on the first weekend. However, the company is in for another problem as it faces a shortage concern because of backlight module production issues. According to KGI Securities analyst Ming-Chi Kuo, Apple has hit a roadblock with Japanese supplier Minebea.

In a note to investors, Kuo said: "We believe Minebea’s (JP) backlight module production issues in supplying iPhone 6S Plus (6S Plus) is one of the main factors in the model’s supply shortage. To tackle this issue, we believe Apple (US) has been increasingly transferring high-ASP 6S Plus backlight module orders to Radiant (6176 TT, NT$106.5, OP), boosting its sales momentum."

Nonetheless, Mac Rumors did report that customers who pre-ordered the first batch of iPhone 6s and iPhone 6 Plus are now beginning to see changes in their order status. Specifically, the status "Processing Items" has now been changed to "Preparing for Shipment" via Apple's website. The new batch of smartphones is expected to be available on shelves this Sept. 25.

Contact the writer at feedback@ibtimes.com.au, or let us know what you think below.