iPhone 6S sales set to beat Apple records: What Wall Street is saying
Prior to the announcement and pre-order of Apple's iPhone 6s and iPhone 6s Plus, analysts were doubtful whether the tech giant would be able to pull off another jackpot. Following the first weekend of pre-order, Wall Street may be revising its view of Apple's position as the company claims it is well on track to beat its previous record for the iPhone 6. Can Apple surpass its previous performance?
Apple is quick to claim that it will not disappoint. In a statement to CNBC, the company said, "We are on pace to beat last year's 10 million unit first-weekend record when the new iPhones go on sale Sept. 25." Wall Street analysts seemed to agree.
According to Well Fargo's Maynard Um, "With Apple indicating more carrier launches by year end versus last year, we believe it is possible units could be up year over year in the December quarter. We also believe ASPs should remain strong (if not stronger) on iPhone 6S Plus mix.”
FBR's Daniel Ives said the iPhone 6s pre-orders appeared to be off to a strong start. “This weekend Apple kicked off pre-orders for its freshly launched iPhone 6s/6s Plus with retail stores set to sell on September 25. Initial demand looks strong based on estimated wait times as displayed on Apple’s Web site and various blogs,” the analyst further explained.
Not to mention Piper Jaffray's Gene Munster's initial statements saying that China is a crucial player in Apple's track to beat its previous record. However, there are still doubts on whether Apple can keep up with everything. According to The Wall Street Journal, analysts pointed out that Apple also chose not to say other numbers. In the previous year, Apple claimed it received 4 million iPhone during the first 24 hours of availability but the company refused to provide the same level of detail for the iPhone 6s this year.
Contact the writer at feedback@ibtimes.com.au, or let us know what you think below.