HP revealed its Instant-On Enterprise vision for Australian business and government through the provision of integrated solutions which help enterprise adapt new ways to best serve their customers and citizens.

Instant-On Enterprise are organisations that incorporate technology into everything they do in order to better address the rapidly changing needs of customers and citizens.

With the adoption of mobile and cloud computing, everything is becoming connected and immediate. As a result, customers and citizens expect responses in seconds and "instants," instead of weeks and days. Australian businesses are very much aware of this. In fact, seventy-nine percent of Australian senior business, government and technology executives believe that in this 24/7 world, time to market is a competitive advantage.

New research also shows the role of Information Technology (IT) in Australia is shifting from chiefly being the administrator of the enterprise, to becoming one and the same with the enterprise.

Eighty-eight percent of senior Australian business and government executives believe that to better serve customers and citizens they must rapidly adapt the enterprise to meet changes in consumer expectations. Seventy-one per centbelieve that technology is the key to business and government innovation while ninety-seven percent indicated that, in order to be successful, technology needs to be embedded in Australian business or government service.

HP South Pacific Vice President and Managing Director Paul Brandling said: "It takes a special kind of enterprise to close the expectation gap between what customers and citizens expect and what the enterprise can deliver."

"The Instant-On Enterprise delivers differentiated competitive advantage, serving customers, employees, partners and citizens with whatever they want and need, instantly - only HP has the solutions to help organisations become Instant-On Enterprises."

With its integrated solutions, HP aims to help organisations reinvent their use of technology to deliver innovation at every point in the value chain within the enterprise. HP's vision includes the services that are delivered, the mobile devices that provide the access, and the global data centres required to power the Instant-On Enterprise.