While global attention is on the intense rivalry between South Korean tech giant Samsung and California-based Apple, two phone manufacturers are getting more notice from techies for outstanding features of their devices.

One such phone is the newly released HTC One, which was initially delayed by parts shortage. But when it came out in store shelves, the smartphone got good reviews.

In fact, CNET just called the HTC One as the best smartphone because of its stunning metal design, powerful quad-core processor and 4.7-inch 1080p screen. The device runs on Android Jelly Bean, has a great shooter and is considered almost a near-ideal smartphone were it not for its sealed case design that closes the door on SD expansion or even replacement of battery.

CNET editors gave the device, which has a price tag ranging from $99.99 to $649.99, four out of five stars, while the gadget got five full stars on user rating.

CNET notes that the new HTC flagship smartphone "is packed to the rafters with top-notch components and technologies," citing its latest processing gear from Quallcomm and being crafted from premium metals.

The Web site said the Taiwanese phone manufacturer obviously placed a lot of blood, sweat and tears in the design and production of HTC One.

Despite the misgivings of CNET, the portal said it should be on top of the list of smartphone buyers looking for a great device in Sprint, T-Mobile or AT&T, although it expects to go head-to-head with the Samsung Galaxy S4.

The other phone also getting good reviews is the Nokia Lumia 920, which just released this advertisement that immortalised the long-running feud between Samsung and Apple.

The ad, which was posted just on Tuesday, already have more than 265,000 hits on YouTube.

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