Lady Gaga Invades Zynga's Farmville
American pop star Lady Gaga has invaded the virtual farms of Farmville and has her own GagaVille to promote her singles included in her album "Born This Way," online games producer Zynga has announced.
Lady Gaga, famous for her songs "Poker Face", "Bad Romance", and her outrageous fashion styles would want to tap the popularity of Farmville, which boasts of more than 45 million players from across the globe.
According to game developer Zynga, singles from Born This Way to be heard within a neighbouring farm in the game called GagaVille. The company said in an press announcement in Los Angeles, California on Wednesday that this would be the first time that they will make a whole farm dedicated to an artist.
The game is more famous for country themes like a virtual farm inspired by the UK countryside. Zynga made a similar artist-based theme for its virtual Mafia wars game with artist Dr Dre releasing a track from his album Detox in the game.
Zynga said Farmville players have to complete tasks to hear one exclusive new track per day from May 17 to 19. Additional songs that aren't exclusive can be unlocked over the following three days. The album is due to be released on May 23.
It's the first time game-maker Zynga Inc has received exclusive tracks from artists in a game and the first time it's created a whole farm dedicated to an artist. In December, Zynga partnered with Dr Dre to release a track from his album Detox in the game Mafia Wars.
About 46 million people worldwide play FarmVille every month.
"Lady Gaga is as passionate about her fans as we are about our players," said Zynga's Raquel DiSabatino, director of entertainment and media, who described the relationship with the pop star as a partnership adding in the Reuters report: "This really was a great meeting of the minds to create an innovative and playful experience for those folks."