Truth or Dare is the name of the new lifestyle brand that Madonna launched.

For many years now, the iconic star of the music industry has been asked to come up with her own brand. But the Material Girl believes that all it took for her to take the step is perfect timing and the right people to work with.

"The timing is right and I have found great partners in Iconic who can help translate my vision to reality," the 53-year-old singer added.

Madonna even came up with junior sized fashion brand along with her daughter Lourdes. On the other hand, her primary brand is set to target the female market with ages 27 to 50 years old. You can surely expect Madonna to launch more products in the coming years from perfume, handbags, and maybe even lingerie.

Now the singer can say that after all those years and even at her fifties, she is still truly living like a 'Material Girl.'

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