Moto X has been making some noise--a feat for a phone that's has not yet even been revealed as a hardware handset. In fact, accessories for the phone have already been announced and are on sale before the handset even arrives.

But there seems to be good reason to, if the campaign ads (yes, two of them) are anything to go by.

Goodbye Moto, adios to the Motorola brand?

Touted to be from the portfolio of B.A. Bäkken at Behance.net, the images leaked from the online website had featured a somber note, but the overall message seems to be Motorola saying goodbye to the brand as a standalone, with the slightly hopeful not of meeting the brand again as they begin a new chapter.

As a rebranding, it's pretty straightforward, if the ad relates to the fact that Motorola will now have a parent company by the name of Google.

However, the tone makes it sound as though Motorola as a brand before was something worth letting go of or saying goodbye to, which may not be all that positive of a note to end.

Hello Again, Motorola's new chapter?

Without even letting the Goodbye Moto campaign simmer and sit, another campaign ad, from the same company Blake Bäkken had emerged, this time featuring bright colors, as though an Easter of its own, where Motorola emerges in a new light and form.

Know Your Mobile reports that the second campaign is more cryptic, as though challenging innovation and what you had never thought was possible, with taglines such as "What could change? How about everything? Or "Nothing won't change."

However, what seemed to be more worrisome was the fact that the phone where the Hello Again was splashed on the screen didn't seem to have much of a change at all, at least to its predecessor, the Razr. But the report also adds that this may only be a mock-up phone until the Moto X is revealed.

Another possibility is that these two campaigns are actually connected to each other, a Phase 1 then Phase 2 type, where after saying goodbye as a Motorola brand, it returns as a Google product, saying hello again.

The design of the Hello Again campaign displays vibrant colors, potentially a nod to Google's own colorful design, though the Google colors are not part of the campaign branding.

Simplistic and, with differing messaging, this may not be an effective way to market a phone that's basically been tagged as the possible Nexus successor.

A launch date, pegged?

In line with the Goodbye Moto campaign, Android and Me reports that a potential August 1 release may be in the works.

Not only is it found in most of the images that were leaked for the campaign, but it also supports previous Moto X rumors that had pegged a launch come August.

For the meantime, neither Google nor Motorola has commented on this fact, but expectations have started to rise with regard to the reveal of the phone. At least a reveal would do, since Motorola has already confirmed that the phone is real and in fact currently under development.

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