People are always changing their phones: either to upgrade features, to replace broken phones or to have a phone more tailored to a specific person's need. The best way to buy your ideal phone is to choose from the latest phone offerings but a main caveat is that there is little to none customisation.

What if there is a better way to your phone, an alternative to the popular models? Like you, your phone needs to be as unique: a phone which people could choose their specifications and parts and they could improve the parts and stick them up together like Lego blocks. If you need a bigger memory, speed or camera, you could replace them according to your need, like building your own custom-made phone, not to mention saving up money in the long-run.

Enter PhoneBloks.

Visionary eco-designer, Dave Hakkens, constructed a modular design for the PhoneBloks.The thing here is that some parts of the modern phone are not broken or outdated at all but we throw them all they way out with the outdated phone. Mr Hakkens foresees it as possible environmental hazard once all the phones pile up. He then created a sustainable design for the PhoneBloks to upgrade only what people need and what is broken, reducing costs and environmental problems.

PhoneBloks has one main board by which all the features' blocks are pinned upon and everything can be replaced or customised according to preference. Everything. Like the display, the camera, the memory, the processor, even the speaker. This smartphone is tailored for everyone and designed to satisfy different strokes of customers.

However, this product is still just an idea. and not available on the market. The designer created a campaign for social networking sites so that it creates clamor and interest in the product. The campaign was actively supported and shared by several non-government organizations and was picked up by the user-driven content site, 9gag, where it got over 4,000 shares over 9,000 up votes.

Below are some outpour of support for this innovative and sustainable project, all of them hoping some big company picks the idea up or an investor willing to fund it. Supporters range from famous people to ordinary citizens:

However, there were also commenters that were non-believers and sees the idea as 'not possible' and farfetched.

Here's the video that the designer had created to promote for it.