Australian digital publishing services provider Realview today confirmed that more than 30,000 editions from over 2,000 publications it produces for clients can now be interactively viewed on the Apple iPad, without having to download anything from the App Store.

"We've invested in a complete redesign of our viewer so it now launches touch enabled digital publications directly on the iPad" said Realview chief Richard Lindley.

"Readers don't need to wait for an application or content to download because with the latest Realview viewer, access to magazines, newspapers and catalogues is instant. The reader experience is also enhanced as you would expect with touch devices like the iPad, with streaming video and interactive advertisements as standard."

Mr Lindley said, "Getting an iPad Magazine or newspaper ready for market is as simple as sending print PDF files to Realview, meaning publishers can quickly take advantage of the surge in demand for iPad specific content. No waiting for development budgets or Apple approval, just straight to market with your iPad ready magazine within a matter of hours."

No development expense means no pass-on costs for consumers - providing a competitive edge as well as delivering the fastest route to the online reading market, Realview said in a statement.

"Not requiring an application or distribution through the app store means no requirement to pay 30 per cent of subscriptions to Apple," said Mr Lindley.

"New subscribers are also more likely to find a digital publication through search engines rather than through the Apple App store" although Mr Lindley admitted that some publishers will like the distribution channel that the App store offers and hinted that Realview is developing new solutions for those publishers as well.

"Our publishing solution is constantly evolving to meet customers and publishers needs so expect to see some pretty innovative and engaging publications in the future" Mr Lindley said.