Samsung confirmed in May that the Samsung Galaxy S4 smart phone will have new color choices available. At the recently held London event, the technology giant's mobile Marketing Chief DJ Lee officially announced the new colors that consumers can choose from in purchasing the latest Samsung flagship.

The five new Samsung Galaxy S4 colors are identified as Blue Arctic, Purple Mirage, Red Aurora, Brown Autumn and Pink Twilight. The fresh color choices are added to the White Mist and Black Frost Samsung Galaxy S4 made available since the smart phone's launch.

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Currently, the Red Aurora color choice is offered at AT&T for the Samsung Galaxy S4 16GB model at a price of $199.99 with a two-year contract. The other Samsung Galaxy S4 colors that make the smart phone more appealing are anticipated to be released in Asia first before heading to Europe and across US in the later part of 2013.

Samsung recently added as well new Samsung Galaxy variants such as the Samsung Galaxy S4 Mini, Samsung Galaxy S4 Active and Samsung Galaxy S4 Zoom in an attempt to maintain the company's success in the tough market competition. The Samsung Galaxy S4 Zoom boasts with a 16MP camera sensor coming with a 10x optical zoom lens, a 4.3-inch touch screen display and a dual core 1.5GHz Cortex-A9 processor.

The 5-inch Full HD LCD screen Samsung Galaxy S4 Active smart phone on the other hand is ready to take on the Sony Xperia Z with its impressive water-resistant feature while the Samsung Galaxy S4 Mini features a 4.3-inch Super AMOLED screen with toned down features compared to its big brother.

The South Korean technology giant aims to release more devices to continue dominating the smart phone technology. Adding more device color choices is Samsung's other line of attack against rival companies like Apple, HTC and Nokia.

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