Mobile phone services provider Vodafone Australia just launched a new TV commercial titled Kidult that features the latest craze of twerking made popular by former Hannah Montana star, Miley Cyrus.

The advert showed kid heads that were superimposed on adult bodies. In one scene, the women were dancing at a nightclub.

Nathan Quailey, general manager of advertising agency Ogilvy and Mather in Sydney, said the advert brings the brand back to customers' attitude since Vodafone users look at the world in a different way, like seeing it for the first time.

The new ads are just a part of the larger, multimillion dollar brand campaign in Australia that Vodafone initiated last week initially with the launch of 50 billboards carrying the message Discover the New Vodafone.

The new Vodafone, said Jana Kotatko, general manager of the phone company for brand and communications, has lightning-fast 4G, 40 per cent more coverage across the country, features highly competitive Red plans and a $5 global roaming offer.

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