YouTube new policy: Channels with under 10,000 views cannot run ads on videos

YouTube has announced its new policy that would protect video creators. The Expanded YouTubePartner Program (YPP) would no longer serve ads on YPP videos until the channel reaches 10,000 lifetime views. The company's VP of Product Management Ariel Bardin said in a statement that the new threshold would give the company enough information to determine the validity of a channel.

Bardin said that the company was aware of the increasing number of cases where creators did not follow the company's community guidelines and advertiser policies as some tried to earn revenue by re-uploading an original content. The company has urged anyone to report an impersonating channel to protect the original creators. As a result, hundreds of thousands of channels that violated the company's policies were terminated.

The new policy created a new threshold to determine the validity of the channel and to ensure that there will be minimal impact on aspiring creators. Bardin said that any revenue earned on channels with under 10,000 views up until the announcement on Thursday will not be impacted.

In the coming weeks, a review process for new creators applying for the YouTube Partner Program would be implemented. The company would review the creator's activity after hitting 10,000 lifetime views on their channel. If the result turned out to be good, ads would be served to the content. The process would ensure that the creators following the rules were the only recipient of the revenue.

New creators could try the YouTube Creator Academy to learn different tips on making great original content. The academy would also help new creators to reach 10,000 views and beyond. The company aimed to increase the number of creators of all sizes to find opportunity using its video channel. "We believe this new application process will help ensure creator revenue continues to grow and end up in the right hands," Bardin said.

YouTube Partner Program overview

Video creators who wanted to monetise content on YouTube could do it through advertisements, paid subscriptions and merchandise. Through the YouTube Partner Program, creators could expand their earning potential, gain flexibility through a non-exclusive agreement and track and manage their performance through YouTube analytics.

Interested creators should check the video channel's website to check if the programme is available to their country. Original videos with quality content and advertiser-friendly were among the criteria that could pass the standard. Creators should also check the terms of service, community guidelines and copyright education materials before submitting the videos.