Months prior to the expected release date of the iPad 5 and the iPad Mini 2, Apple sent out campaign emails this week to millions of iTunes account holders, reminding them that the two iPads remain "the two of no other kind," choice in tablet computing.

And this despite the flood of Android and Windows slate that started coming out last year.

Now that rumours are pointing again to a possible Q3 2013 launch date for the million-selling devices, Apple refreshes the memory why millions around the world are into iPad and "loving every minute of it."

Here are the 10 reasons why the upcoming iPad 5 and iPad Mini 2 will carry on with the winning tradition started by their predecessors:

Top-notch customer satisfaction

People love using the Apple tablet and this fact, according to the tech giant, was affirmed by JD Power & Associates, which recently named the iPad as the number one slate in terms of customer satisfaction. The iPad's versatility and usability has been proven "at home, at work, and in schools around the world," Apple said.

Optimal app access and experience

To date, the iPad remains as the tablet that enjoys the best ecosystem support and most experts agree to this assertion. While the App Store and Google Play are in a tight race when it comes to the number of apps they maintain, it is the iPad alone that has attracted developers to submit some 300,000 applications that were exclusively authored for the tablet. Until now, Android tablets largely use scaled-down versions of popular apps.

Beauty and beast in one package

The iPad production mix reflects the best that Apple can deliver. Inside the guts, the chips and graphics were carefully picked to deliver the best tablet performance possible. Protecting those components is a beautiful shell, melded together by using aluminium and glass materials that are able to withstand years of neglect and abuse.

Two-punch tablet strategy

The two-size servings of the iPad deliver the most immersive experience in tablet display technology. The iPad 4 and the iPad Mini are both "bright and vivid and a perfect canvas," for their owners. More so when the iPad 5 and the iPad Mini 2 are released, which are expected to sport better Retina display technology.

Emphasis on productivity

The iPad was designed not only for the consumption of digital contents but also for productivity. Previous iterations of the tablet have proven that users can stay 'working' on the device for up to 10 hours, thanks to its powerful battery. The iPad 5 and the iPad Mini are expected to expand on that capability.

Full camera enjoyment

Consumers have a great camera device with the iPad, which is able to capture and record high-quality images and videos with the built-in ability to edit them, thus eliminating the need to transfer the files to a PC. Also, the front cam allows for treasured video call moments via FaceTime, which facilitates HD chats for two persons located on different parts of the world.

Staying in touch

The iPad is equipped with Wi-Fi and cellular signals that are compatible with network infrastructures around the world. These capabilities ensure that iPad owners are always connected with relative speed and stability.

Integrated ecosystem plus security

Everything digital - games, music, movies and books - that consumers need are kept in one place, the iTunes Store. These ease of access is backed by stringent security system as all iPad apps are "reviewed by Apple to guard against malware."

Best platform features

The iOS has gained global respect for its intuitive features, stability and security in spite of recent alarms. Apple insists that these good things and more will be on the iOS 7, which experts said will power Apple's 2013 gadget lineup.

Seamless cloud computing

The idea of hands-off synching is espoused by iCloud, which allows Apple device users ready access of their music, photos, apps, mail, contacts, calendars, documents and more. This premium service makes porting of files from your Mac into an iPad easier than before. According to Apple, "you're up to date everywhere you go. All you have to do is nothing."