Amazon has spoken; the Kindle Fire starts shipping in November.

The internet, particularly the blogosphere, has been rich with rumors on Amazon's tablet, its price range, features, and prospective place in the market once it is launched. Finally, Amazon on Wednesday gathered the media in New York and presented the deal on its tablet.

At $199, the Kindle tablet hopes to attract both Apple loyalists and newbie tablet users, making way for an interesting competition in the holiday sales.

Reuters quoted Scot Wingo, chief executive of ChannelAdvisor, as saying, "It's a Nook killer, and it's a very compelling offering if you're not in the Apple ecosystem already."

A lot of the information revealed during the official presentation has already been expected by those who have been reading up on tech blogs. For instance, the Kindle Fire tablet has a 7-inch screen, free data storage over the Internet and a new browser -- Amazon Silk.

Kindle Fire weighs 14.6oz, and has the capacity for 100,000 movies, 17m songs, and as many magazines as one could read.

As for the date of release, Amazon says it expects Kindle Fire shipment to start on Nov. 15.

Prior to officially unveiling the Kindle Fire, Amazon first introduced the Kindle Touch, an e-reader with only a touch screen and no buttons. Its basic price is $99. In addition, the online shopping giant has announced cutting the price of its basic Kindle e-reader to $79 from $99, giving buyers a price range of $79 to $199.

Amazon.com is now accepting pre-orders for the Kindle Touch, as shipping is set to begin Nov. 21. The Touch is currently available in the U.S. only.

"These are premium products at non-premium prices," Amazon Chief Executive Jeff Bezos said at the press conference. "We are going to sell millions of these."

Analysts expected the tablet to be priced around $250, about half the price of Apple's dominant iPad, which starts at $499. Now the game has changed, especially in the minds of industry analysts.

In a Reuters report, PiperJaffray analyst Gene Munster was quoted as saying, "If Amazon prices the Kindle Fire at $250, it has the potential to become the most successful competitor to the iPad," Gene Munster, an analyst at PiperJaffray, said on Tuesday.

At the press con, Bezos said, "We asked ourselves: 'Is there some way we can bring all of these things together [web service, Prime, Kindle, instant video and the app store] into a remarkable product offering customers would love?' Yes, the answer is Amazon Kindle Fire."

It is Amazon vs. Apple for now on tech blogs, but it is wise to wait until users have actually started using both the Kindle Fire and the iPad. Only then would the reluctant buyers be able to identify the better holiday gift.