Apart from owning one of the best smartphone around, Samsung seems to provide more reasons for gadget lovers to pay good money and toy with its latest flagship, the Jelly Bean 4.2.2-powered Galaxy S4.

The latest of which is the confirmed report that initial global shipment of the Android-based handset has already breached the 10 million mark, easily erasing the records set by its predecessors.

The GS4 clocked the incredible sales number in just four weeks after its release date. Conversely, the Galaxy S3 and the Galaxy required long months of sitting in store shelves before flying off in big numbers.

Yet beside the fact that as a GS4 owner, users belong to an elite circle once reserve for iPhone buyers, two new reasons surfaced that could prod millions more to crash the party.

The GS4 cam beats its iPhone 5 and Nokia Lumia 920 counterparts

According to BGR News, Samsung deployed a winning 13MP shooter with its latest flagship smartphone, scoring high marks in a camera test conducted by French shooting specialist DxO Labs. The GS4 garnered a total score of 79 points, just 21-point shy of the highest possible grade - 100.

The GS4 snapper won the nod for "its fast and accurate autofocus, good auto-exposure, rich colours in different lighting conditions and impressive detail preservation in bright light," the BGR report said. Its numbers is pitted against iPhone 5's 74 and Lumia 920's 64, which only proved that the three devices slugged it out real but there can only be one and it is the Galaxy S4.

New exciting GS4 colour options to come, vows Samsung

The South Korean collected quite a heap this month and it intends to shoot for the moon, if possible. To get more buyers into the GS4 fold, Samsung announced that the mobile will soon rollout with new and attractive case colours, the latest of which is in Arctic Blue and Aurora Red.

The blue GS4 was first seen in Japan, courtesy of NTT Docomo, and soon enough the red model will break out and it appears AT&T will get a first taste before everyone else. To follow in the months ahead are the brown and purple variants.

These sets of packaging, obviously, is Samsung's way of countering the reported Apple plan of selling the iPhone 5S in a mix of rainbow options. Note, however, that Samsung made the first bold move of offering flagship phones in lively and exciting casing.