Google's Nexus brand is now associated with quality but affordable mobile gadgets and this year, upgrades are hotly anticipated especially in the case of the Nexus 7 2, which likely will be released in the next few months.

The new build is expected to show off more powerful features from the first Nexus 7 edition, thanks mostly to component and software upgrades - enough reasons for Android lovers to jump to the next 7-inch tablet version.

In fact, reasons abound to get the second small Google tablet serving this year but we are highlighting its three key features that surely will make the case for the Nexus 7 2 to fly off the shelves in big numbers.

Google deploys top-notch components with the Nexus 7 2

Moving up means the first one was impressive and Google would naturally want to impress further with Nexus 7 2. The latest Android version, Key Lime Pie or Jelly Bean 4.3, is a given but more crucial is the inner parts that would make up the tablet and showcase the raw power of the Google platform.

Apple Insider reported this week of the increasing issues faced by users with the Nexus 7 and the blame finger is mostly pointed to a shoddy memory make. True or not, Google will mitigate the negative repercussions of such reports by making sure that Version 2.0 will only strut with the best tablet parts possible to avoid the repeat of lag and crash issues.

Ensuring that Nexus 7 2 is one of best tablet to come out this year makes sense for Google. After all, the tech giant needs to exceed the reputation built up by the first edition - one of the best Android tablet in 2013 - and actually sell in numbers that can compare with that of the iPad Mini and Samsung's Galaxy Tab and Galaxy Note small tablet series.

Nexus 7 2 screen display to overwhelm the iPad Mini 2

Analysts are convinced that Retina on iPad Mini will have to wait until late this year or early 2014. In its stead, Apple will probably release a cheaper iPad Mini 2 with slight upgrades but minus the Retina display screen.

Instantly, that would mean that the Nexus 7 2's reported 1080p resolution will not be matched by the small Apple tablet. Add to that is the power to come with the overall specs of the stock Android slate, believed to be headlined by a Snapdragon 600 chip and an Adreno 320 GPU, prepping the tab for intense use like gaming and media playback.

Another strength attributed to the Google tablet is the LTE chip that comes preinstalled with its board, giving Nexus 7 2 users access to fast network infra, where and when possible.

Google's pricing for the Nexus 7 2 is certified iPad and other rivals killer

Despite reports that the Nexus 7 2 will not be as cheap as its predecessor, Google will likely stick with the solid $US199 mark, which is for the 16GB model. This is downright bargain compared to the iPad Mini's starting price of $US329, which should be replicated in the next iteration.

When pitted against Samsung's Galaxy Note 8.0 and Galaxy Tab 3 8.0, the Google tablet is the clear winner. On last check, the Note 8 sells for over $500 in many Asian markets and Tab 3 8 is not expected to go below $300 once released.

True, cheaper alternatives are available, like that of Acer's Iconia and HP's Slate7, both price below $200, but the Nexus 7 2 easily overpowers their specs. Plus the latter is native Android, which means OS updates will be chewed in on time.