Google recently announced that it will release a Galaxy S4 Nexus on June 26 and rumours quickly erupted on the likelihood of a Nexus-styled HTC One, likely taking away much of the spotlight from LG's Nexus 5.

As maker of the fourth Nexus build, LG proved it can deliver the quality that consumers are willing to pay for. There is no doubt that the South Korean firm can slug it out with Samsung and HTC and its record beginning last year speaks volume.

LG created the Optimus smartphone lines and they sold millions, propelling the company to the third spot in the global smartphone arena. The same Optimus mould was used to forge the Nexus 4, which attracted praises from many tech experts.

Reports suggest that work is currently underway for a Nexus 5 release later this year and there are three reasons why the handset is set make a big mark once unleashed and probably even beat the Nexus-inspired GS4 and HTC One.

LG to deliver on the insanely great specs promised by Google

The LG brand is not a pushover, which the company has highlighted via the noticeable success reaped by the Optimus smartphones and capped by the Nexus 4 rollout in late 2012. Sure there were hiccups but the fact remains LG is a dependable partner, which explains why Google picked the firm to manufacture its signature mobile phone.

With the advent of Nexus rivals in GS4 and the One, the expectations are exceedingly high fore the LG-built Nexus 5 and there are too many reasons to believe that the company will deliver the punch - insane cam hardware and softwares, powerful CPU in the quad-core class and Full HD 1080p screen rendering. These are as good as done.

LG to redesign the Nexus 5 with emphasis on looks and durability

The power under the hood means nothing if a gadget is downright ugly, and LG knows this. The LG catalogue points to sleek handsets - definite head-turners. Such sexiness will indeed become the model of the fifth Nexus version, fusing beauty with mighty capabilities and full device functionalities.

LG is also expected to improve the noticeable Nexus 4 shortfalls, specifically the reported fragility of its screen and back cover. The least to expect are sturdier materials for the handset that could absorb deliberate and accidental abuses plus wear and tear. In the process, the final make will assume a new design - thin, light, slim and most importantly a rock-solid phone casing.

LG's Nexus 5 is likely the cheapest in the class

The GS4 Nexus will retail with a $US649 price tag and in the event HTC will issue a Nexus-flavoured HTC One, the price should be in the same range given the premium hardwares that come with the device.

Enter LG's Nexus 5 and all indications point to the same price level that was seen last year with the Nexus 4, which is $299. By the time these Google-inspired phones are out, the Nexus 5 will surely stand out due to two things - powerful specs and accessible price. The former Samsung and HTC can match but the latter is a big question mark.

In fact, LG's price offering will be its most powerful sales magnet as buyers realise that they're getting the same device serving in Nexus 5, compared to the GS4 and the One, without giving up too much cash.