It is a mid-range Android device but the recently released Moto X from Motorola and Google could soon carry the popular Nexus label, a new report said.

While the specs flashed by the 2013 Motorola flagship are downright anaemic compared to the LG-assembled Nexus 4, which was released in late 2012, the possibility remains that Google will pick up the handset to become the base model for its Nexus 5.

The device is geared by the internet giant to quarrel directly with Apple's iPhone 5S, which is reportedly set for a grand unwrapping on Sept 10.

They may be a lot of cons working against the Moto X but there are at least three reasons leaning in favour of the Motorola creation, that according to CNET, it will be re-launched in Q4 2013 laced with the Nexus flavour.

Here they are:

Accessibility

The Nexus hallmark centres on two things - power and affordability. For the Moto X, it is the latter that is already true as distributing partners will offer the device no more than $200 with contract. And a cheaper one is probably on the way, underscoring the fact that the Jelly Bean 4.2.2 smartphone is easily accessible for most buyers.

Essentially, that is what Google is gunning about when it cooked up the Nexus model - to steer as many as phone and tablet users into the Android world.

How about the underwhelmed Moto X specs? Google can always tweak what's inside of the gadget and there is no stopping the company from doing so.

Insanely great features

Analysts scored the Moto X for lack of innovation though many allowed that the 'Always On' feature is attention-grabbing by itself. The gadget not only listens all the time, it also ready to react when prompted for action.

It launches into search tasks when prodded with the magic word "Okay, Google Now!" The Moto X can also pull up the camera app, all ready to snap with the mere flick of the wrist. All these so far point to Google's earlier pledge that its Nexus devices will certainly deliver insanely great features.

Longevity

This presents a two-punch benefit. The first is longer operating hours as Motorola banged up its claim that the Moto X should last no less than 24 hours in a single full-charge. Early reviewers attested to this fact, adding that unless one is a hardcore gamer the units delivers the promised amount of battery juice. This characteristic alone merits an A1 assessment for the Android monster.

Plus, the likelihood of a long lifespan for the Moto X because support for the device is mostly managed by Motorola and Google. Note that the Galaxy Nexus, built by Samsung, remains in active circulation and will likely get the Jelly Bean 4.3 so with a Nexus-clad Moto X the length of use should extend even beyond the Key Lime Pie build.

The regular Moto X is set for wide U.S. distribution in late August 2013 while according to CNET, the version to hit on Google Play will likely emerge in time for the holiday quarter this year.