Quarter surveys from analysts have indicated Apple's iPhone 5s showed strong sales during the holidays and improved supply levels for all colors. Analysts added the upcoming launch of the TD-LTE iPhone with China Mobile Ltd. can improve by March for the flagship phone.

China Mobile is the world's largest carrier. With the forecasts and interest over Apple's upcoming products, analysts believed Apple can get a good lead ahead of Samsung.

The launch of TD-LTE iPhone could offset the expected sudden decline in the iPhone sales of Western carrier. The decline was imminent as the holiday season passed. After the iPhone launch with China Mobile Ltd. this January, analysts expected Apple to post constant strong high-tier market share levels.

Analysts pointed out Samsung's performance during the CES 2014. The company did not introduce innovative offerings that can change market trends. This should be a good thing for Apple. The company has more room to get ahead of rivals given it releases groundbreaking devices.

Although experts were concerned about the slowing innovative trend among smartphone manufacturers, analysts believed Apple could change the trend. Apple was poised to release iPhone and iPad products with larger screen models. The introduction of iWatch should also spark interest over the company's offering.

Apple posted strong sales for the iPad Air and the iPhone 5s. The expected demand of iPhone 5s and iPhone 5 in the Chinese market should also maintain the interest over the brand. It will be easier for Apple to introduce the new iPhone 6 flagship with the consumer base it gathered with the iPhone 5s and 5c.

Strong sales potential may also be possible after the introduction of iPhone 5s and 5c in China. Apple may rake in sales once it releases the iPhone 6 later this year according to analysts. However, the company still needs to fix the lack of subsidy over carriers in China before this can materialize.

According to analysts, Apple sold around 54 million units worldwide in December. Experts anticipate 42.1 million units more this March. People will have to wait for Apple's product releases, including Samsung's to find out which company takes over which.