68% of Australians plan to use mobile devices for transactions and payments
A new study has found that Australians are embracing mCommerce at an outstanding rate, as it is across Asia and around the world. A majority of 68% of Australian say they plan to use their mobile devices for transaction and payments which is disrupting the retail landscape - the way people shop, pay and get the things done in their lives. With the rapid adoption of mobile devices - people are turning to their phones to do everything.
In Australia, consumer demand for mobile payments is here and now. The nation has the third highest 3G penetration in the world behind Japan and Korea, and internet enabled phones account for 65 per cent of the total mobile phone market.
Last year alone, mobile Total Payment Volume reached $155 million and the volume of payments going through PayPal grew 14 fold. In the fourth quarter, 10 per cent of our active customers made a mobile payment, up from just one percent in 2009. According to recent research commissioned by PayPal from Nielsen, 68 percent of Aussies plan to use mobile devices for transactions and payments in the near future.
Research also revealed that 76 percent of consumers cite convenience as the main reason for transacting on the go, with commuting to and from work as the most popular time to spend money online.
There are, however, barriers to increased consumer adoption. One of these is security. Over half of Australians are not convinced the current security measures for mobile transactions are adequate. Ease of use is also a key concern because the size of the screen makes it difficult to use - an issue for almost half of Australians.
"At PayPal, we take care of both problems because our business is centered around offering a secure way to pay regardless of what device you're using. And PayPal never shares your financial information with anyone. We simply send the money on your behalf. Because of this fact, paying on a mobile device can be as simple as two clicks - no need to enter financial or shipping information," Paypal said in a statement.
Exciting times are afoot for Australians and, with the arrival of mCommerce, and expect to see more change in payments and shopping in the next three years compared to the last decade. It's time for both consumers and retailers to allow people to buy and pay anytime, anywhere, on any device.