Sports goods giant Adidas has announced on Tuesday that it is going to endorse the Freedom to Marry and Religious Protection Initiative to make same-sex marriage legal in Oregon.

Paul Ehrlich, vice president of Adidas America, clarified that marriage happens to be an individual choice which ought to be extended to one and all. The significant human right must be recognised right away by allowing the homosexual couples to get married in Oregon, he said. Diversity and inclusion are important factors for Adidas, he added. That is why the company is proud to stand by Oregon United for Marriage during its campaign for allowing committed couples to get married without holding their gender as a deciding factor for the same, he further added.

Oregon United for Marriage was, on the other hand, quite appreciative of the company for extending bold support for the campaign. Jeana Frazzini, the chairperson of the organisation, said that they were proud to have the support of Adidas America as the affirmation of the same-sex marriage in Oregon would be decided through ballots in November 2014. Adidas America, which is a business leader in Oregon, has rightfully maintained the consistency of approach both in their business and in social support, she said.

The Portland Timbers and the Portland Trail Blazers have already extended their support for the campaign last week. Both are partners with Adidas. Interestingly, Adidas has its head office in North Portland. Oregon United for Marriage must collect 116,284 signatures to qualify for the election scheduled in November 2014.

The same-sex marriage campaign by Oregon United for Marriage seems to be attracting important organisations' attention. More number of people has extended their support for the campaign. Earlier, the United Church of Christ supported the same-sex marriage campaign at the Central Pacific Conference. They can be named as one of the most unlikely candidates to support the cause as Church has an extremely rigid opposition against homosexuality. The Central Pacific Conference represents 47 churches in Washington, Idaho and Oregon.

 Video courtesy: YouTube/ORUnitedForMarriage

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